"Too much of anything is bad, but too much good wine is barely enough." – Mark Twain
Let’s dive into one of the big, juicy questions in wine:
Are very expensive wines actually worth it?
Honestly? Not always.
Where the Real Value Is
When you spend up to about €50–€100 on a bottle, you’re usually paying for real quality:
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Better vineyard work
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Hand harvesting
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Thoughtful winemaking
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Longer aging
You can taste and feel the difference.
But After That…
Once you move past €100, things start to shift.
Yes, there are mind-blowingly good wines out there. Some bottles can bring you to actual tears. (Been there.)
But often, the price is driven by other things:
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Big names
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Famous vintages
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Prestige
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Marketing hype
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Scarcity
You’re paying for the story almost as much—or sometimes more—than for what’s in the glass.
I had €25 Wine That Blew Me Away
My Rule: Trust Your Palate, Not the Price
It’s easy to get caught up in the labels, scores, price tags, and storytelling.