Are Very Expensive Wines Worth It?

"Too much of anything is bad, but too much good wine is barely enough." – Mark Twain

Let’s dive into one of the big, juicy questions in wine:
Are very expensive wines actually worth it?

Honestly? Not always.

Where the Real Value Is

When you spend up to about €50–€100 on a bottle, you’re usually paying for real quality:

  • Better vineyard work

  • Hand harvesting

  • Thoughtful winemaking

  • Longer aging

You can taste and feel the difference.

But After That…

Once you move past €100, things start to shift.
Yes, there are mind-blowingly good wines out there. Some bottles can bring you to actual tears. (Been there.)
But often, the price is driven by other things:

  • Big names

  • Famous vintages

  • Prestige

  • Marketing hype

  • Scarcity

You’re paying for the story almost as much—or sometimes more—than for what’s in the glass.

I had €25 Wine That Blew Me Away

My Rule: Trust Your Palate, Not the Price

It’s easy to get caught up in the labels, scores, price tags, and storytelling.

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