"Honesty is a very expensive gift. Don't expect it from cheap people." – Warren Buffett
Alright, time to get a little real.
What do I hate most about the wine world?
Honestly?
The political correctness.
It’s everywhere.
The Pressure to Say Everything is Good
In the wine world today, there’s this huge pressure to be endlessly positive.
Every wine is “interesting.”
Every bottle has “something to offer.”
Every sip is treated like some sacred gift, even when it's... well, just bad.
Don’t get me wrong—I love being respectful.
I understand how much work goes into making wine. From farming the grapes to bottling the finished product, it’s a crazy amount of effort and passion.
But honesty matters too.
If a wine is flawed, unbalanced, or just not well-made, we should be able to say so—politely, of course.
A Story From Real Life
We once put out a phrase online:
"You don't need to drink bad wine—you can always choose to drink water instead."
And wow. The hate we got for it! 😅
I mean, of course, we understand—it’s a touchy subject.
Nobody wants to feel like their taste is being judged. Nobody wants to hear that something they enjoy might not be "good."
But the spirit behind what we said wasn’t about being snobby.
It was about giving people permission to choose quality over quantity, to drink something they truly enjoy—or simply drink nothing at all, without guilt.
Because honestly, if the wine’s not making you happy... isn't water a better choice?
(And between us, I love water too.)
We Can Be Honest and Kind
Being honest doesn’t mean being cruel.
It doesn’t mean crushing small producers or disrespecting tradition.
It just means giving real feedback.
It means making room for real conversations about quality, personal taste, and improvement.
Because if everything is always "great," then nothing means anything anymore.
