"Price is what you pay. Value is what you get." – Warren Buffett (again—because the man makes sense!)
Let’s be real for a second:
Are very expensive wines worth it?
Not always.
And that’s coming from someone who truly loves wine.
Where the Real Value Is
When you spend, let’s say, €20–€50 on a bottle, you're usually getting a real upgrade in quality—better grapes, better vineyard practices, more care in the cellar.
Once you start moving into the €50–€100 range, you’re often tasting something really special.
Old vines, minimal yields, thoughtful aging—things you can truly feel in the glass.
But beyond that?
You’re Paying for More Than Just Wine
Once you get past €100, €200, €500...
You’re often paying more for branding, history, scarcity, and hype than for actual liquid quality.
It’s a little like buying a luxury handbag.
Sure, it’s beautifully made—but part of what you’re paying for is the logo, the story, the "I-have-this-and-you-don't" factor.
Same with certain wines.
That €400 Barolo? Maybe it’s incredible. Maybe it’s memorable.
Or maybe it's only marginally better than a fantastic €80 Barolo that just doesn’t have the same "famous name" behind it.
I’ve seen it firsthand.
Tasted side-by-side.
Sometimes the most expensive bottle isn’t the one you finish first—or the one you crave a second glass of.
Great wine isn’t about the price tag. It’s about the connection you feel when you drink it.
Final Thought
If you want to splurge, go for it! Life’s short.
But don’t ever feel like you have to spend crazy money to drink amazing wine.
Trust your own palate, not the price tag.
