"No, Marko, what are we going to do in the Marche? Verdicchio isn’t anything special," this is what a friend of mine said when I told him we should go to the Matelica area to visit an excellent Verdicchio producer. The past of this grape variety was not glorious, the usual talk: quantity over quality.
But Verdicchio is an outstanding grape (white variety), one of the top three in Italy. It has incredible acidity. Some even compare it to Chablis in France. If only we had focused on quality instead of immediate profit, we would now be saying that Chablis resembles Verdicchio.
PS: After the visit, my friend apologized. "Wow, what wines!" he exclaimed.
